Q. No.

Question

Marks

1

Which  of the following is not a feature of personal selling:

a) develop personal relationship with customer b) personal form of communication

c) flexible tool of promotion

d) communicated through some media

1

2

                         are considered as a cushion of security.

a) Equity        b) Debentures     c) Retained Earnings     d) Trade Credit

1

3

Exchange of information between sender and receiver is known as:

a) Directing   b) Controlling    c) Organising    d) Communication

1

4

Centralised control in MNC’s implies control exercised by

a) Headquarters    b) Government    c) Branches  d) Subsidiaries

1

5

Document that is sent by the seller to a potential customer offering to sell goods

or services at a certain price is known as:

a) Debit note     b) Credit note    c) Quotation       d) Accounts Payable

1

6

Debentures are                              type of capital of a company.

a) Fluctuating      b) borrowed     c)Permanent     d) Fixed

1

7

Invoice is prepared by                                          in case of sale of goods

a)   Buyer     b) Seller   c) Bank      d) Lender

1

8

Delhi Cloth Mills (DCM) Store is an example of which of the following:

a) Mail Order House          b) Multiple Shops c) Departmental Stores       d) Super Markets

1

9

The process of communication is incomplete without                   

a) Rumours     b)Feedback    c) Encoding    d) Decoding

1

10

Which of the following is a type of Non- store retailing

a)   Consumer Cooperative Store         b) Selling through internet c)   Franchisee                                       d) Chain stores

1

11

Which of the following is an impersonal form of communication?

a) Advertising       b) Marketing       c) Personal Selling      d) Promotion

1

12

Reliance Jio distributed free sim cards for enhancing its customer base. Which

promotion technique did the company adopt?

a) Contests       b) Sampling         c) Lucky draw       d) Rebate

1

13

                                           is not a feature of a departmental store.

a)   Centralised location          b) Wider Range

c)   Central purchases             d)  Specialised in one line product

1

14

                        is an association of persons formed for carrying out business

activities and has a legal status independent of its members is known as:

a) Joint Hindu  Family                              b) Partnership c) Consumer Cooperative society             d) Company

1

15

Equity shareholders are called

(a) Owners of the company       (b) Partners of the company

(c) Debtors of the company       (d) Creditors of the company

1

16

Signature of a company is known as :

a) Trademark of the company    b) Logo of the company

c) common seal                          d)  signature of the director

1

17

Equity share capital is a permanent source of finance. Explain

3

18

State any three limitations of Mail Order Business.

3

19

Briefly explain Radio as a media of advertising.

3

20

‘Multinational Corporation creates employment in the host country’. Do you

agree with the given statement? Give valid reasons in support of your answer.

3

21

Define Advertising. State any three difference between Advertising and

Personal selling.

4

22

Explain the preferential rights enjoyed by Preference Shareholders over Equity

Shareholders.

4

23

Discuss how a buyer can exercise the methods of ‘purchase by sample’ and

‘purchase by inspection’.

4

24

Discuss the role of sender and receiver in the communication process under a

business organisation.

4

25

‘No business organisation can imagine communication activities without

telephone in the modern times’. Elaborate the given statement in the light of the present day communication methodologies.

4

26

State the steps involved in selling procedure.

4

27

Automatic Vending Machine is a new and innovative way of direct retailing.

In the light of given statement state the advantages of Automatic vending machine.

4

28

State any four features of a multinational corporation.

4

29

Distinguish between public and private company on the basis of the following:

a.   Number of members   b. Prospectus           c. Number of directors d.   Transfer of shares       e. Minimum paid up capital

5

30

Explain any two sources of owner’s fund that can be used for raising finance by

a business organisation.

5

31

‘Video Conferencing has been growing rapidly as a method of communication

for the present day business organisations’. Discuss the advantages of the method in the light of the given statement.

5

32

Discuss briefly the following :

a) Debit Note b) Credit Note

5

33

Write short notes on :-

a.   Email b.   Letter

5

34

Explain the following two methods of purchase of goods:-

a) Instalment Method             b) Hire Purchase Method

5

35

Give any five point of distinction between Departmental and Chain Stores.

5

36

Discuss briefly the following techniques of sales promotion, with suitable

examples:

a) Rebate     b) Discount       c) Refund   d) Contest    e) Lucky Draw

5