(Download) CBSE Class-12 Sample Paper (Entrepreneurship) 2014-15


(Download) CBSE Class-12 Sample Paper (Entrepreneurship) 2014-15

1. Differentiate between a private company and a public company on the basis of minimum and maximum number of members required? 1

2. What is ‘Value Added Tax’(VAT)? 1

3. List any two factors included in ‘micro environment’? 1

4. Hina, was manufacturing beauty products and was always on the lookout to improvise her products. . She used social media and online surveys to understand the latest trend in customer needs and overall in the cosmetics industry. . Through the surveys, she understood that the customers prefer natural ingredients like multani mitti or neem in place of chemicals in the beauty products.

Responding to the customers’ needs, she developed a ‘MultaniMitti cum neem face pack’ in an attractive package. It was highly priced as she knew that the customers will be ready to pay the price for the quality. Her face pack was an instant success. Identify the ‘Way’ in which Hina spotted this trend. 1

5. Ram Prasad, a cotton grower from Bihar, wants to start a cottage industry for weaving cotton into handloom. Which specialized financial institution should he approach to meet the credit requirements of his industry. 1

6. Explain any two components of ‘Brand” with example. 2

7. Give the meaning of ‘routing’ and ‘scheduling’ as elements of operational plan. 2

8. Sandeep had started his business of dairy products in 2013. He wanted to expand his business but did not have the necessary funds. One of his friends suggested that he should approach Mr. Goel, a venture capitalist for further funds. When Sandeep approached Mr.Goel, he was given three minutes for explaining his business proposition. Identify and explain the format of business plan referred in the above para. 2

9. Hema Enterprises is dealing in Health Drinks. The enterprise has been manufacturing  ‘Mother’s Choice’ a malt based health drink. Adapting to the latest market trends she decided to bring out an improved form of fortified health drink with vitamin B-12, iron and minerals to increase immunity. She believed that by modifying the product she will be able to create a new product. Identify the concept and define it. 2

10. Vikram, a new generation high tech farmer is involved in organic farming. He realized that there was a huge market for his fruits and vegetables as people have become diet conscious and prefer to eat healthy food. Keeping this in mind, he decided to open ‘Salad bars and organic fruit juice corners’ in prominent malls in Delhi.

Now he needed a ‘road map’ for himself to start the venture.
(a) Identify the term used for ‘road map’ by Vikram 2
(b) Why this road map is required? 2

11. State the steps in the ‘Creative Process’ after the ‘stage of preparation’? 3

12. Deepika wanted to pitch in to reduce the financial crisis prevailing in her house and thought of working as a cook. She started working in three different households, one Punjabi, One Gujrati and one South Indian family. She soon realized that all the three households had different cuisine. It was indeed a challenge for her to learn the techniques of the cuisine. All the families greatly appreciated the timeframe within which she had mastered the local cuisine. After working for them for a year, she decides to open a small eating joint of her own along with two of her friends by the name ‘Apna Bhoj’. They decided to share profits equally and that each of them will be liable for acts performed by the other two. Soon the eatery became a hot spot because of the fusion platter which was being offered.

(a) Identify the kind of business organisation which was set up by Deepika and her friends.
(b) Quoting the lines from the paragraph, state the features of this form of business organization. 3

13. State the three rules for goal setting. 3

14. ‘Public issue is the most popular method of raising capital by an entrepreneur’. Explain the method and any two advantages of it. 3

15. A stationery shop sells - 30,000 pens per year. Purchase cost is Rs. 2 per pen; Holding cost is – 20% of the purchase cost; Ordering cost is Rs.15. Calculate the EOQ from the following details for the stationery shop. 3

16. Mr. Raghav retired as CEO of a well reputed IT company after having worked for 40 years in USA. He returned to India with a desire to encourage entrepreneurial ventures in IT sector. He was approached by Nitin, a budding entrepreneur in IT sector whose venture was in a start-up stage and was falling short of funds. Apart from investing funds, Mr. Raghav also provided proactive advice, guidance and industry connection and thus, simultaneously helping them in raising high returns on investment. Identify and explain the source of raising finance used by Nitin. 3

17. ‘Unique Motors Ltd.’ was a car dealer. It took over a car manufacturing plant ‘Speedcart & Co.’ and started a new business in the name of ‘Uniquecart Ltd.’ to synergise and capture a major share of the market. Like their competitors, they decided to sell their cars through company appointed dealers (retailers) in various parts of the country. This would relieve the company from the burden of selling the cars while at the same time giving them control over the distribution process.

(a) Name and explain the ‘Enterprise Growth Strategy’.
(b) Identify the channel of distribution used by ‘Uniquecart Ltd. 3

18. State the elements of ‘Innovation Process’? 4

19. Shiela after graduating from college went back to her home town in Meghalaya. It was a small town with very few job opportunities. The Karbi tribal women in that area were uneducated but still practiced the method of obtaining traditional colors from natural wild herbs. Their most popular dye was indigo obtained from the leave called ‘sibu’. Using these colors they added variety to their textiles. The women were mainly confined to their homes and they did not know how to make a living out of their talent. Shiela went from door to door

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