Subject Pattern : ISC Class XII Commerce Paper Pattern And Information For Exam Preparation
There will be one paper of 3 hours duration of 100 marks divided into 2 parts.
Part 1 (30 marks) will consist of compulsory short answer questions testing knowledge, application and skills relating to elementary / fundamental aspects of
the entire syllabus.
Part 2 (70 marks) will have nine questions out of which candidates will be required to answer seven questions and each question will carry 10 marks.
1. Corporate Organisation
(i) Joint Stock Company: meaning and objectives.
(ii) Formation of a Company.
(iii) Promotion, meaning and role of promoters.
(iv) Incorporation of Company.
(v) Memorandum of Associations and Articles of Associations (excluding alterations) and distinction between the two documents.
(vi) Filing of documents and registration.
(vii) Certificate of incorporation.
(viii) Communicating of business.
(ix) Prospectus - its nature and importance, statement in lieu of prospectus.
(x) Public and private companies and their comparative studies, privileges of private companies, private companies deemed to be public.
(xi) Government companies: objectives, necessity, merits and demerits.
(xii) Multinational Corporations - objectives and role, various forms - branches, subsidiaries, joint venture, franchise holders, turnkey projects, merits and demerits of multinational corporations.
2. Management Personnel
(i) Board of Directors: number of directors, qualifications of directors, vacation or disqualification of director.
(ii) Method of appointment of the directors.
(iii) Powers and duties of directors; remuneration of directors.
(iv) Directors: full time/part time.
(v) Managing Director: selection and power (excluding manager).
(vi) Directors: removal as per Companies Act.
(i) Capital: different types for sole trader; partnership; joint stock.
(ii) Sources of capital for Joint Stock Company.
Different types of shares: equity, preference - their advantages and disadvantages.
(iii) Loan capital; Debentures - different types of debentures.
(iv) Financial institutions: IFCI; SFC; ICICI; IDBI; UTI; Mutual funds - their working, merits and demerits.
(v) Commercial banks: services provided.
(vi) Acceptance of deposits: different categories of deposits.
(vii) Lending: different types of lending.
(i) Management: objectives and concept.
(ii) Definition of management, nature of management - science and art.
(iii) Characteristics of management.
(iv) Importance of management.
(v) Function of management: planning; organising; staffing; directing; controlling.
(vi) Principles of management: nature of principles; need for principles.
(i) Meaning and objectives.
(ii) Communication: barrier; elimination.
(iii) Communication: different methods; channels.
(iv) Principles of communication.
(v) Need for rapid and efficient communication; role of e-mail, SMS, video-conferencing and other new technology initiatives.
(i) Marketing: objectives; concept.
(ii) Marketing: importance; functions.
(iii) Advertising: meaning; objectives and functions.
(iv) Advertising: different media.
(v) Advertising agency: meaning, need and functions.
(vi) Sales promotion: relation with advertising.
(vii) Salesmanship: meaning; objective.
(viii) Qualities of a good salesman.
Teaching and Learning Activities
1. Corporate Organisation
Form a model of a Joint Stock Company in the school to run a business of selling Diwali/New Year Cards, storybooks, book binding, etc. Make a list of public limited companies and private limited companies in a nearby business locality. Find out which of them have changed from a firm to a company and the reasons for the change. Visit the registered offices of a few companies, have a look at their Memorandum and Articles of Association, Prospectus, etc. Assess
their size, line of activity, number of employees etc. If necessary, similar information may be collected from newspapers and business publications.
From the news media, (Economic Times, Financial Times, T.V. etc.) find out the trend of multinational companies entering into India. Interview some well-established sole traders and partners of firms to know their fears of these multinationals.
2. Management Personnel
Display a chart on three levels of the school management on a bulletin board.
Students should collect advertisements of different types of shares, debentures and deposits floated by joint stock companies. Encourage pupils to open their own bank accounts and scrutinise the operation from time to time.
Use a simulation game, concerning management decision-making. As managers, students could organise a school annual function / sports meet, passing through the five functions of management. Prepare a report and present it to the class. School canteen management may be taken up by students under the supervision of a teacher, where all managerial activities throughout the year are done by them in rotation, giving everybody a chance to participate.
Use a bulletin board to show the communication process; role-play by students to show the process of communication – (downward and upward, formal and informal), will be very beneficial. A panel discussion on barriers in communication and their elimination should be arranged.
Display a comparison of selling and marketing and functions of marketing on the bulletin board. Clippings showing advertisements and examples of publicity of some business organisations from magazines and newspapers can also be displayed. Taking four important methods of advertising and selecting two specific advertisements in each, ask students to find out their benefits to manufacturers, to consumers and to society. Students can be asked to collect material on
various activities of sales promotion and display it in the class. Invite one or two salesmen to talk on 'Personal Selling'. A demonstration by a salesman may also